Question: In step 1 2 ( DMU ) , you identified the who needed to make the purchase acquisition decision. In step 1 3 ( Map

In step 12(DMU), you identified the "who" needed to make the purchase acquisition decision. In step 13(Map Customer Acquisition Process), you define the q,
q,
None of the mentioned options
How
By Whom
When
In step 12(DMU), you identified the "who" needed to make the

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