In$-$store demonstrations. Coupons will be passed out at in$-$store demonstrations to give an additional incentive to purchase.Place $($Distribution$)$ StrategyHowlin' Coyote is distributed in its present markets through a food distributor. The distributor buys the product, warehouses it$,$ and then resells and delivers it to grocery retailers on a store$-$by$-$store basis. As sales grow, we will shift to a more efficient system using a broker who sells the products to retail chains and grocery wholesalers.