Question: In target context we first have use ? Variables for segmentation. We then build a predictive model using ? Variables ( the who eg demographic

In target context we first have use ? Variables for segmentation. We then build a predictive model using ? Variables ( the who eg demographic of) to find those segments in wider population respectively Choose all right answers 1. Discrimination ; basis 2. Dependent ; independent 3. Basis; discrimination 4. Psychographic ; behaviour 5. None

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