In targeting, common distribution channel factors include purchase quantity, frequency of repurchase, price sensitivity, promotion sensitivity, loyalty, communication format and a. primary b. strategic c. demographic d. secondary e. behavioral In targeting, the focus is on the customer profile, including factors such as age, gender, income, social status, geographic behavior and buying behavior a. primary b. strategic c. tactical d. secondary e. value Firm strategic assets include the following except: a. business infrastructure b. strong leadership c. Strong brands d. intellectual property e. human capital Marketing is the and of creating value by designing and managing successful exchanges a. art; science b. discipline; mechanism c. philosophy; goal O d. yin; yang e. theory;practice