In task 6 of the planning process, Hellriegel et al. (2023:166 |2017:179) discuss several internal and external growth strategies, which could ensure companies' sustainability, growth and competitive advantage. If a market penetration strategy for SPUR CORP. would involve the selling of their products in existing markets, why is this strategy classified as an internal- and not an external growth strategy?

• A.

To sell more of their existing products, SPUR CORP. would need to appoint more people and increase production. This means they will grow internally.

• B.

When SPUR CORP. uses external opportunities and to grow internally, it would lead to their internal growth.

• C.

It does not matter where SPUR CORP. sells the products. Since they manufacture their own products, this strategy is seen as an internal growth strategy.

• D.

This strategy should in actual fact, rather be classified as an external growth strategy, because it focuses on SPUR CORP's market, which is located in the external environment.