Question: In the 1 9 9 0 ' s IBM faced a significant crisis. Sales of mainframe computers had plummeted and sales of IBM PC '

In the

1990'

s IBM faced a significant crisis. Sales of mainframe computers had plummeted and sales of IBM PC

'

s were lackluster. The board of directors hired a new outside director to try to change the company. The new CEO appointed a team of executives to devise and execute a plan for change. According to the Kotter model, this group constituted the:

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