Question: In the 5 - step marketing process model, what occurs after the marketer identifies customer needs and wants in the marketplace and understands them? A
In the step marketing process model, what occurs after the marketer identifies customer needs and wants in the marketplace and understands them?
A Designing a customerdriven marketing strategy
B Beginning advertising and promotion to sell the product
C Capturing value from customers to create profits and customer equity
D Building profitable relationships with customers
E Constructing an integrated marketing program that delivers superior value
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