Question: In the Apple Tree and Experience article, we have discussed several valuation options. In earnings capitalization model and discounted cash flow model, the cost of

In the Apple Tree and Experience article, we have discussed several

In the Apple Tree and Experience article, we have discussed several valuation options. In earnings capitalization model and discounted cash flow model, the cost of equity is used as a discount rate to estimate firm's value 1. Please define the cost of equity. What is it? 2. PE ratio can be used to estimate the cost of equity in the market. If PE is 12, what is the cost of equity estimated

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