Question: In the article by Dyllick and Muff ( 2 0 1 6 ) , the authors describe three shifts that can take businesses toward what

In the article by Dyllick and Muff (2016), the authors describe three shifts that can take businesses toward what they call "truly" sustainable business. Which of the following does NOT describe a shift in that direction? (Select best answer)
Question 3 options:
Businesses shift their focus from only attempting to increase shareholder value to a broader value perspective which includes profit, people and planet.
Businesses shift from an inside-out perspective to an outside-in perspective with a focus on society and sustainability challenges.
Businesses shift their perspective from creating value for the common good to include the triple-bottom line.
Businesses shift from only considering economic concerns to including social, environmental and economic concerns.

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