Question: In the article How to Get the Ecosystem to Buy In, before a company can create growth opportunity profiles, they must understand the manner

In the article " How to Get the Ecosystem to Buy In", before a company can create growth opportunity profiles, they must understand the manner and patterns by which each of the ecosystem stakeholders interact with their product or service. MacMillan identifies these patterns as: Group of answer choices Most pressing needs Stakeholder tensions Feature categorization Consumption chain

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=+Should consumers offer raving testimonials about their product/brand experiences?

=+5. Look at the audience. How do they live their lives (psychographics)? Does it enhance their lifestyle?

=+Are they Inner-Directed (make purchases to please themselves, not to dazzle others)?