In the B$2$B buyer behavior process, the focus is on the customer relationship. What does this mean?

Customers should try to form relationships with many suppliers of a product

While product and brand are important, the one$-$to$-$one relationship between buyer and seller is the key

B$2$B marketers should focus more on building their supplier relationships and less on marketing to consumers

Marketers can ignore the early stages of the buying process and focus on the post$-$purchase stage of the process