Question: In the Blank _ _ _ _ _ _ budgeting method of setting a promotion budget, the budget is set by matching the competitor's absolute

In the Blank

______

budgeting method of setting a promotion budget, the budget is set by matching the competitor's absolute level of spending or the proportion per point of market share.

Multiple choice question.

competitive parity

percentage of sales

all

-

you

-

can

-

afford

market share

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