Question: In the book SWITCH, the Heath Brothers present techniques based on behavioral science to help individuals and companies to implement change. Their framework uses the

In the book SWITCH, the Heath Brothers present techniques based on behavioral science to help individuals and companies to implement change. Their framework uses the metaphor of a rider, an elephant, and a path. The elephant represents

____________________.

Responses

a commitment contract

the emotional, System I thinking

the rational, System II thinking

a decision strategy

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