In the BSC, we have additional metrics to evaluate performance. In particular, we use the regular financial metrics and add Customer, Internal Process, and Growth and Learning dimensions to the analysis of performance. This gives us a more complete measure of performance than only using financial measures. (Note: This chapter relies more on definitions than calculations compared to previous chapters. Make sure to read those carefully)

In this discussion, give a work example where a financial metric was met, but another element from the BSC was lacking. If you do not have work experience, you can create a theoretical example for this.

One example of this would be when a firm's profit goals are met, but the customers are not happy with quality. Customer will be less likely to return in this situation. The company has current period profits, but at the expense of future periods' profits.