In the Build - Measure - Learn Loop, we are most likely toexpect that all product/service ideas are continuouly re-cycled for convideration.focus on determining and repeatedy validating the target customer's persona.seek to minimuse vable product or service aliernatives through application of either quantitative or qualitative criteria.recognise outcomes from testing and apply learning to the next iteration of the loop.develop alternative scenarios for excuting a product or service strateg.