What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO
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What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO factors to win the confidence of potential customers, partners, etc., and avoid resorting to the telling of legitimacy lies?
Related Book For
Launching New Ventures An Entrepreneurial Approach
ISBN: 978-0547014562
5th Edition
Authors: Kathleen R. Allen
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