Question: In the case study Kimberly - Clark Corp.: Shopping for Virtual Products in Virtual Stores ( O Brien , & Marakas, 2 0 1 1

In the case study Kimberly

-

Clark Corp.: Shopping for Virtual Products in Virtual Stores

(

Brien

,

& Marakas,

2011,

. 419) .

Describe the business benefits derived from the technology implementation described in the case. Describe the business benefits derived from the technology implementation described in the case

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