Question: In the chapter on servicescapes, your book emphasizes that not every person responds to a focal servicescape in the same manner every time. In this
In the chapter on servicescapes, your book emphasizes that not every person responds to a focal servicescape in the same manner every time. In this context the authors discuss two types of consumers, namely 'scregeners' and 'nonscreeners. According to the book, screeners are highly affected by servicescape stimuli and might exhibit extreme responses even to low levels of stimulation.
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