Question: In the Classic Knitwear case the CMO felt $ 3 M was enough to launch the new product because. The were partnering with a strong

In the Classic Knitwear case the CMO felt $3M was enough to launch the new product because.
The were partnering with a strong brand
They were experts at product launches
their experience in private label covered branded products
$3M was a ton of money for marketing
In the Classic Knitwear case the CMO felt $3M was enough

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