In the Communications Triangle model, which type of interaction is modeled by a double$-$headed arrow?

Group of answer choices

Intrinsic value

Interactive promotion

External communication

Internal promotion

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Flag question: Question $2$

Question $20\mathrm{.}5$ pts

Who is interacting in Interactive promotions?

Group of answer choices

Top management and employees

Employees and top competitors

Frontline employees and customers

Background employees and technology

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Flag question: Question $3$

Question $30\mathrm{.}5$ pts

What is personal selling designed to influence?

Group of answer choices

A competitor response

A purchase decision

A market's elasticity

A communication incentive

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Flag question: Question $4$

Question $40\mathrm{.}5$ pts

Promotion is ultimately about making:

Group of answer choices

Efficient exchanges between suppliers and retailers

Good communication efforts between management and employees

The best sale price possible

Effective exchanges between the seller and the customer

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Flag question: Question $5$

Question $50\mathrm{.}5$ pts

All promotional tools are equally effective in all promotional situations.

Group of answer choices

True

False

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Flag question: Question $6$

Question $60\mathrm{.}5$ pts

Which of these is not a goal of promotion?

Group of answer choices

Price cuts

Action

Desire

Awareness

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Flag question: Question $7$

Question $70\mathrm{.}5$ pts

Can the order of the AIDA model be changed? Why or why not?

Group of answer choices

Yes, changing the order keeps competitors on edge

Yes, each goal is individual and separate

No$,$ each step must be achieved before moving to the next

No$,$ consumer reactions must drive the order

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Flag question: Question $8$

Question $80\mathrm{.}5$ pts

Which step of the Process of Consumption best lines up with the Desire aspect of Goals of Promotion?

Group of answer choices

Interest

Need recognition

Evaluation of alternatives

Reaction

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Flag question: Question $9$

Question $90\mathrm{.}5$ pts

Which of these is not a goal covered by Public Relations Advertising?

Group of answer choices

Interest

Awareness

Action

Desire