Question: In the consumer buying decision process, complex interaction of internal marketing activities and external environmental forces play very important role influencing consumer choices. Marketers acknowladge

In the consumer buying decision process, complex interaction of internal marketing activities and external environmental forces play very important role influencing consumer choices.

Marketers acknowladge that among these forces, internal forces are among the most dificult to understand.

discuss how these internal factor can be a n important force for delivering value to the custormer

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