Question: In the consumer decision - making process, our preferred or desired state is best described as: Incorrect. Our present state describes where we currently are

In the consumer decision-making process, our preferred or desired state is best described as:
Incorrect. Our present state describes where we currently are and equates to our actual state.
Purchase State
Actual state
Present state
Ideal state
In the consumer decision-making process, our preferred or desired state is

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