Question: In the consumer decision - making process, the information search stage: is lengthy for routine response buying behaviour. yields a group of brands that a
In the consumer decisionmaking process, the information search stage:
is lengthy for routine response buying behaviour.
yields a group of brands that a buyer views as possible alternatives.
involves a buyer becoming aware of the need for a product.
occurs immediately after evaluation of alternatives.
is not necessary when the buyer is involved in extensive decision making.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
