Question: In the consumer decision - making process, the step includes collecting information and assessing the alternative products from which to choose. At this stage, the

In the consumer decision-making process, the step includes collecting information and assessing the alternative products from which to choose. At this stage, the consumer develops evaluative criteria (both objective and subjective) for the ultimate decision.
Select one
A. Information search
B. Purchase decision
C. Alternative evaluation
D. Opportunity identification
E. Problem recognition
 In the consumer decision-making process, the step includes collecting information and

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