In the consumer decision$-$making process, which step occurs when a consumer often relies on mental shortcuts, rules of thumb, or heuristics such as 'price equals quality,$\text{'}$ brand loyalty, or country of origin?

a$)$ postpurchase evaluation

b$)$ inforination search

c$)$ product choice

d$)$ evaluation of alternatives

e$)$ problem recognition

Question $41(3$ points$)$