In the context of managing innovation, identify a difference between the experiential approach and the compression approach. The goal of the experiential approach is incremental improvements in the performance and function of the existing dominant design, whereas the goal of the compression approach is the establishment of a new dominant design The experiential approach is used to manage innovation in highly certain environments, whereas the compression approach is used to manage innovation in highly uncertain environments $.$ The experiential approach is used during periods of incremental change, whereas the compression approach is used during periods of discontinuous change. The general strategy in the experiential approach is to build something new, different, and substantially better, whereas the general strategy in the compression approach is to reduce the time and steps to make small, consistent improvements in performance and functionality