In the context of market sizing, what does the Serviceable Obtainable Market (SOM) specifically represent for a target company?

• The entire market a firm operates in, irrespective of its current reach.
• The portion of the TAM a firm can service based on its current capabilities and geographic reach.
• The portion of the SAM a firm can realistically obtain, considering competition and market share.
• The total global potential for a firm's services or products.

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