$"$In the context of structural engineering, consider the design and construction of a high$-$rise building in a seismic zone. The building is to be erected in an urban environment with stringent regulations regarding both safety and environmental impact. Discuss the interplay between architectural creativity, structural integrity, and sustainability in the design process. How does the engineer balance the demands of creating a visually striking landmark with the imperative of ensuring the safety of occupants during seismic events? Furthermore, explore the role of advanced materials and construction techniques in mitigating seismic risks while adhering to sustainable development principles. In your response, analyze the challenges posed by this scenario and propose innovative solutions that integrate cutting$-$edge engineering practices with environmental consciousness."