Question: In the Developing the Integrated Marketing Communications Program stage, IMC planners develop two types of strategies: creative strategy and media strategy. Is the following statement

In the "Developing the Integrated Marketing Communications Program" stage, IMC planners develop two types of strategies: creative strategy and media strategy.

Is the following statement true or false?

Creative strategy involves determining which communication channels will be used to deliver the advertising message to the target audience.

Hint: pages

36 - 37

True

False

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