Question: In the development of a marketing plan, the manager develops Controls for monitoring the progress of the marketing plan and ensuring that it stays on

In the development of a marketing plan, the manager develops Controls for
monitoring the progress of the marketing plan and ensuring that it stays on
track, allowing for adjustments if necessary. What key element would you not expect
to include in Controls?
Performance monitoring
Key performance indicators (KPls)
Feedback loops
ROI projections
Contingency plans
In the development of a marketing plan, the manager develops Controls

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