Question: . In the development of new automobile models, which of the following should Nick be primarily concerned with and why? a . Engineering and production

. In the development of new automobile models, which of the following should Nick be primarily concerned with and why?
a. Engineering and production feasibility
b. The brand image of his divisions parent U.S. automobile manufacturer
c. Technological innovation
d. Consumer preferences
What system will Nick need to use to give him some insights into your choice?
2. Should Nick Thomas use marketing research? What is the real reason he needs to do the research?

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