In The Differentiated Workforce (Becker et al) describe several differences between differentiated and undifferentiated characteristics when it comes to converting strategy to culture and philosophy.

For example: Firm X promotes a culture of being an employer of choice where Firm Y promotes a culture of pursuing choice employees.

Is this merely a 'play on words' or are there truly differentiating factors associated with the two philosophies?

If it is a 'play on words' explain your rationale (in other words, the philosophy of the two organizational cultures are the same, but merely worded differently). If there is a differentiation, what do you see as core aspects of that differentiation and how would these aspects be operationalized? For example how would this differentiated philosophy impact the way in which recruitment is done?