Question: In the diffusion process, which statement best describes early adopters? a . Unlike innovators, early adopters rely more on group norms and values. b .

In the diffusion process, which statement best describes early adopters?
a. Unlike innovators, early adopters rely more on group norms and values.
b. Unlike innovators, early adopters are less oriented to the local community.
c. Unlike innovators, early adopters depend mainly on word-of-mouth communication rather than on the mass media.
d. Unlike innovators, early adopters are less likely to be opinion leaders

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