Question: In the diffusion process, which statement best describes early adopters? a . Unlike innovators, early adopters rely more on group norms and values. b .
In the diffusion process, which statement best describes early adopters?
a Unlike innovators, early adopters rely more on group norms and values.
b Unlike innovators, early adopters are less oriented to the local community.
c Unlike innovators, early adopters depend mainly on wordofmouth communication rather than on the mass media.
d Unlike innovators, early adopters are less likely to be opinion leaders
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