Question: In the early 2 0 0 0 s , a large consumer goods manufacturer moved its customer - based department and specialty stores to mass
In the early s a large consumer goods manufacturer moved its customerbased department and specialty stores to mass merchandising in a variety of retail stores, large and small. The strategic change required it to increase significantly the complexity of its operationsthe number of products, prices, discounts, patterns, colors, and sizes. After noticing the firms expense beginning to rise, the company hired a consultant to study the firms cost structure. The findings were as follows:
As many as different vendors provided certain purchased items.
Of the firms customers after the strategic shift, were responsible for only of total sales volume.
The wide variety of prices, discounts, and promotional programs added complexity to the accounts receivable collection process because of increased disputes over pricing and customer balances.
Seventyfive percent of the company sales involved products with five or more color combinations.
Customer demands for fast delivery of new orders had caused a shift in manufacturing to smaller batch sizes and more frequent equipment setups. Thus, total setuprelated costs increased.
Required:
What would you advise the company to do
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