1. In “The Elements of Value”, the authors discuss ways that leadership teams can actively manage value, or devise ways to deliver more of it. Based on that reading, and what you’ve learned thus far in this class, please explain:
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3. (1) which strata would you place the Enterprise value attributes in the Value Pyramid, and why would you place them there? 
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5. (2) Beyond the examples suggested in the Enterprise case reading, what can the leadership team at Enterprise do from a marketing perspective to further capitalize on their unique service attributes?

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1 In The Elements of Value framework the Value Pyramid categorizes different types of value that a company can deliver to its customers 1 The value attributes of Enterprise can be placed in multiple s... View the full answer