Question: In the first instance, you are required to select a foreign brand. Based on your chosen brand prepare an international marketing plan for entry to

In the first instance, you are required to select a foreign brand. Based on your chosen brand prepare
an international marketing plan for entry to the Hong Kong market.
The plan will include a brief analysis of the Hong Kong to assess its level of attractiveness for your
chosen brand. The plan should include a detailed discussion on the relevant areas of the
international marketing mix and a comprehensive justification on your recommended marketing
strategy and method of entry/operations. Please find the Assessment Guidelines below.

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