Question: In the GLO - BUS simulation, the global issues that each firm had to navigate included the following: Differences in customer price sensitivity across geographic
In the GLOBUS simulation, the global issues that each firm had to navigate included the following:
Differences in customer price sensitivity across geographic regions
Differences in delivery costs per region and Import Duties
Navigating exchange rates
Competition is different in region so different competitive actions may be needed: marketing and retailer support varies by geographic region; number of retailers by geographic region; warranty offerings; may decide to withdraw from region
Working conditions in host country
If the GLOBUS company actually existed in real life, what are other global issues that it would face that are not included in the above list? Name at least
In the GLOBUS simulation, your company was using an export strategy where it manufactured its products in Thailand and then exported the products to different geographic regions. Why would a manufacturing firm like the one in GLOBUS utilize an export strategy? Name at least benefits to utilizing this type of strategy.
If it were a real company, what do you think would be the best alternative global strategy the firm should have utilized instead of an export strategy? Name at least benefits of the alternative global strategy that you identify.
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