Question: In the IDEO case study, we learned IDEO completely redesigned the environment of the hospital CT room to incorporate the GE scanner in a more

In the IDEO case study, we learned IDEO completely redesigned the environment of the hospital
CT room to incorporate the GE scanner in a more fun environment and reduce anxiety of the
test. This and the example of Steelcase where IDEO completely redesigned the classroom chair
are examples of what?
how critical the anthropological approach is to CB
how important color can be in changing perceptions
the importance of being consumer focused
the concept of value creation
In the IDEO case study, we learned IDEO completely redesigned the

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