In the inventory spreadsheet simulation of Section $3\mathrm{.}2\mathrm{.}3$ and the Excel file Model $0303.$xls$,$ suppose you had the choice between either hiring a really big person to do some negotiating with your supplier to get the unit wholesale cost down to $$9\mathrm{.}00$ from $$11\mathrm{.}00,$ or hiring a slick advertising agency for some $$image$$ hype and thus be able to charge $$18\mathrm{.}95$ unit retail rather than $$16\mathrm{.}95$ during the peak period $($assume that the clearance retail price stays at $$6\mathrm{.}95$ either way$).$ Which would be better? Are you sure? Base your comparison on what seems to be the best $($most profitable$)$ value of h from each of the two alternatives $($which may or may not be the same values of h$).$