Question: In the mid - 1 7 0 0 s , a soap company realized that its advertisements were being ignored because advertisements were so numerous

In the mid

- 1700

,

a soap company realized that its advertisements were being ignored because advertisements were so numerous that consumers did not pay close attention. As a result, the company exaggerated the benefits of its products in order to gain consumers

attention, a tactic known as

yellow ads.

puffery.

silk screening.

perception molding.

fake ads.

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