Question: In the Mini case, BMW is tasked with selling a lower priced product to a different customer base. Because of this, BMW should _ _

In the Mini case, BMW is tasked with selling a lower priced product to a different customer base. Because of this, BMW should _______________________.
Tie the BMW brand name closely to the new Mini vehicles.
Radically redesign the Mini to look like an uber-modern vehicle.
Keep the BMW brand name away from the new Mini vehicles.
Increase the price of the Mini vehicles so they are more aligned with BMW prices.

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