Question: In the new product development process, ideas that pass the idea screening step continue through _ _ _ _ _ _ _ _ . Strong

In the new product development process, ideas that pass the idea screening step continue through________. Strong concepts then proceed to________.
Question content area bottom
Part 1
A.
marketing strategy development; business analysis
B.
product concept development; marketing strategy development
C.
product concept development; business analysis
D.
marketing strategy development; product concept development
E.
product concept development; product development

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