In the new$-$product development process, product ideas that survive the business analysis stage proce

$($A$)$ development

B$)$ screening and evaluation

C$)$ market testing

D$)$ business analysis

E$)$ commercialization

Marketers pay slotting fees to grocers in payment for space, or slots, on their retail shelves. Such slot significantly increase the cost of which stage of the new$-$product development process?

A$)$ idea generation

B$)$ business analysis

C$)$ screening and evaluation

D$)$ market testing

$($E$)$ commercialization

Which of the following statements about the decline stage of the product life cycle is most accurate?

A$)$ Somewhat paradoxically, in the decline stage, sales decline even though profits increase.

B$)$ Service industries are exempt from the decline stage because of their intangible nature.

C$)$ A product always enters the decline stage as the result of a major product flaw or marketing misster

D$)$ A major reason that a firm's product enters the decline stage is as a result of changes in the environ

E$)$ The only real step that can be taken to avoid the decline stage and ultimately extinction is to increa marketing expenditures as soon as the product enters its maturity stage.

To handle products in the decline stage of the product life cycle, companies often use either a strategy or a strategy.

A$)$ deletion; narvesting

B$)$ deletion; diversification

C$)$ diversification; contraction

D$)$ building; divesting

$($E$)$ divesting; harvesting

Georgia$-$Pacific reduced the content of its Brawny paper towel six$-$roll pack by $20$ percent wit the price. Georgia$-$Pacific used a$($n$)$ strategy.

A$)$ downsizing

B$)$ outsourcing

C$)$ shrinkage

D$)$ product modification

E$)$ trading up

The Coca$-$Cola Co$.$ is the $$ of that firm.

A$)$ trade name

$($B$)$ trademark

C$)$ brand identity

D$)$ patent