Question: In the New Product Development process, what is a product concept? a. source of new product ideas b. detailed product introduction plan c. a detailed

In the New Product Development process, what is a product concept?

a. source of new product ideas

b. detailed product introduction plan

c. a detailed written version of the product idea stated in meaningful consumer terms

d. the launch plan for the new product

The only one of the Marketing 4 Ps that directly produces revenue for the company is:

a. Promotion

b. Price

c. Product

d. Place

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