Question: In the online session we discussed assessing customer value. The idea is to consider how profitable a customer is to your business. You can calculate

In the online session we discussed assessing customer value. The idea is to consider how profitable a customer is to your business. You can calculate the value of the customer to your business in the short run but there are other considerations. As a manager what are the other factors that can be considered. Identify and explain 4 factors.

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