Question: In the pay - per - click advertising model used by Google Ads Advertisers have to pay for their ads to show up in the

In the pay-per-click advertising model used by Google Ads
Advertisers have to pay for their ads to show up in the sponsored sections of search results
Advertisers have to pay when searchers decide to click through to their websites
Advertisers have to pay monthly fees to show up in sponsored sections of search results
None of the above
Based on keyword selection, a company's ad will show up
On the SERP when the search phrase entered by the searcher matches one of the keywords on the company's list
Only if the searched phrase is a letter-for-letter match of a keyword to activate an ad
For searches that match phrases, not single words, provided to the search engine by the advertiser
In the pay-per-click advertising model used by Google Ads Advertisers have

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