Question: In the reading, Developing and Managing Channels of distribution, Objective: Select the best channel option for each of three scenarios: minimising channel conflict, maximising sales

In the reading, "Developing and Managing Channels of distribution," Objective: Select the best channel option for each of three scenarios: minimising channel conflict, maximising sales revenue, and limiting expenditure to $2.15 million. How to Approach This Task: Scenario A: Minimise Channel Conflict: Choose a channel structure with limited intermediaries to avoid overlapping territories or pricing discrepancies.Scenario B - Maximize Sales Revenue: Pick the option with the highest potential sales revenue, even if it involves higher distribution costs.Scenario C - Limit Expenditure to $2.15 Million: Select the option that best fits the $2.15 million budget constraint for distribution and marketing. Tips: Justify each choice with data from the case, showing how it aligns with BETAs specific objective in each scenario. Mention any trade-offs involved, such as sacrificing market share to reduce channel conflict.

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