In the readings section, I included two files with data from Facebook. Both the Microsoft Excel Download Microsoft Exceland Access files Download Access filesrefer to data from Facebook on the Wall Street Journal stories pertaining to Apple, Amazon, and Wal$-$Mart $($on separate tabs in the spreadsheet$).$ The Excel and Access files already have some examples of the metrics such as $$total likes$\_$count$$ etc. Explain how you would use Excel or Access technologies to answer the following questions:

How did the total likes$\_$count $($sum of all likes$)$ change from $2012$ to $2013,2013$ to $2014,2014$ to $2015,$ and $2015$ to $2016$ for Apple? How did it change for Wal$-$Mart? Discuss your answer with justification and how you used the technology to answer this question.

How did the total angry$\_$count change by year $($for both Apple and Wal$-$Mart$)$ from $2012$ to $2016?$ Also, discuss your answer with justification and how you used the technology to answer this question.

For all stories included in this spreadsheet, regardless of the company, how did the total likes$\_$count change by year? $($To address this questions, use the total likes$\_$count for the three companies$)$

What percentage of total likes did Apple obtain by year? $($To address this questions, use the total likes$\_$count for the three companies$).$ Use the following method:

Likes that Apple Received$/($Likes for Apple $+$ Likes for Walmart $+$ Likes for Amazon$)$

Express this ratio as a percentage.

$5.$ If your organization has a social media presence for the products$/$services it offers, would you follow the "Apple" model or the "Wal$-$Mart" model for building social media presence? Justify your answer based on like$\_$count, angry$\_$count analysis in earlier questions.

Submit either the Excel spreadsheet or the Microsoft Access database showing your work to arrive at the answers to these questions.