In the second section, you will expand upon the value proposition by addressing the following related to the product or service you have selected to highlight for this business: Local Goods and Services offers handcrafted artisan coffee, sourced from local farms and roasted in small batches to ensure quality and freshness.Describe the role of the value proposition for a selected product or service offered by Local Goods and Services. (3-4 slides) What product or service does this company offer?

Who are the target customers for this product or service?

How is this product or service important to the customers?

How can this product or service improve the customers' lives?

Does this product or service fulfill the customers' wants or needs? Explain.

Identify traditional and digital strategies to build long-term relationships with these target customers. (3-4 slides)

How would you plan to promote the product or service to the primary customers?

How would these promotional tactics encourage unnecessary spending?

How would these tactics encourage long term customer relationships?

Note: For each part of the presentation, be sure to reference at least two scholarly sources (for a total of four) to support your work. Use the Week 1 Assignment Template, provided in this week's Learning Resources, to complete this Assignment. As a reminder, your presentation must include a cover slide, as well as detailed speakers' notes that would serve as a script if you were to deliver this presentation to the leaders of Local Goods and Services, Inc. Local Goods and Services offers handcrafted artisan coffee, sourced from local farms and roasted in small batches to ensure quality and freshness.