Question: In the Segment Center by Round table for Round 1 , the 'High Tech' segment center has a Performance ( Pfmn ) specification of 6

In the Segment Center by Round table for Round 1, the 'High Tech' segment center has a Performance (Pfmn) specification of 6.7 and a Size specification of 13.3.
Now, focus on the Offset row in the Segment Center by Round table to see how much the ideal spot is offset from the center of the segment, and we see that the High Tech ideal spot is offset by +1.4 for Pfmn and -1.4 for size.
Segment Center by Round
Low Tech High Tech
Round Pfmn Size Pfmn Size
04.815.26.014.0
15.314.76.713.3
25.814.27.412.6
36.313.78.111.9
Offset 0.00.0+1.4-1.4
So, we can calculate that the Round 1 ideal spot for my product in the High Tech segment is:
Center Offset Ideal Spot
Pfmn : 6.7+1.4=8.1
Size : 13.3-1.4=11.9
Use the segment centers in the table above to calculate the new ideal spots for the segments. Once you have successfully entered the correct ideal spots for Rounds 0 and 1(open fields), the rest of the table will fill in automatically. If you have entered any answers incorrectly, a line should appear through your answer and a pop bubble will appear.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!